Penny
Finance · Budget tracker
Logs spending in one tap and shows where the month's money actually went.
Runapplab · Mobile app studio
Runapplab designs, ships and grows a portfolio of focused, everyday mobile apps — one job per app, built for the store and tuned by data from day one.
Portfolio
Six apps, six categories, one build philosophy: solve one everyday problem cleanly and get out of the way.
Finance · Budget tracker
Logs spending in one tap and shows where the month's money actually went.
Utilities · Video saver
Saves clips from the apps people already use, sorted into simple albums.
Creative · Photo & video studio
Cleans up, crops and captions photos and short clips in a few taps.
Lifestyle · AI chat companion
A daily check-in chat that remembers context and keeps things light.
Games · Tile puzzle
Short, quiet puzzle levels built for a coffee break, not a commitment.
Fitness · Run to earn
Turns everyday walks and runs into small, redeemable rewards.
Process
Six checkpoints stand between a rough idea and something people can install — the same protocol for every app in the lab.
Ideas come from everyday friction, support tickets and gaps competitors leave open — filtered down to what a small team can actually ship in weeks.
ASO keyword volume, competitor CPI benchmarks and monetization fit (IAA or subscription) are checked before a single screen is designed.
The one core flow is wireframed first. Store icon, screenshots and onboarding are drafted alongside the UI, not bolted on afterward.
A lean MVP goes together in weeks, with analytics, MMP and ad SDKs wired in from the first build so real signal starts on day one.
Small-budget UA campaigns on Meta and Google check CPI, retention and early revenue before any wider spend is committed.
The app goes public. D0/D1 IAA revenue and retention then decide whether it scales, gets reworked, or gets sunset.
Studio
Runapplab is a lean studio built around one loop: spot a small, real problem, ship the smallest app that solves it, then let the data decide what happens next.
Every app is designed for one job, tested with real ad spend, and kept only if it earns its place in the portfolio.
Every app solves a single problem well instead of many problems poorly.
Small releases mean faster answers about what's worth building further.
Icons, screenshots and onboarding are treated as core product, not marketing afterthoughts.
Revenue and retention data guide the roadmap from the first week of launch.
Contact
Whether it's a new idea or an app that needs a second look, Runapplab is happy to hear about it.