Runapplab · Mobile app studio

We build small apps
people actually use.

Runapplab designs, ships and grows a portfolio of focused, everyday mobile apps — one job per app, built for the store and tuned by data from day one.

Hanoi, Vietnam Est. 2021 6 apps live
Field notes — 01
Ship weekly
Measure daily

Portfolio

Apps in the lab

Six apps, six categories, one build philosophy: solve one everyday problem cleanly and get out of the way.

No. 01 Live

Penny

Finance · Budget tracker

Logs spending in one tap and shows where the month's money actually went.

No. 02 Live

GetClip

Utilities · Video saver

Saves clips from the apps people already use, sorted into simple albums.

No. 03 Live

Snapedit

Creative · Photo & video studio

Cleans up, crops and captions photos and short clips in a few taps.

No. 04 Live

Companio

Lifestyle · AI chat companion

A daily check-in chat that remembers context and keeps things light.

No. 05 Live

Mahjong Peaks

Games · Tile puzzle

Short, quiet puzzle levels built for a coffee break, not a commitment.

No. 06 Live

StrideEarn

Fitness · Run to earn

Turns everyday walks and runs into small, redeemable rewards.

Process

From idea to public app

Six checkpoints stand between a rough idea and something people can install — the same protocol for every app in the lab.

  1. 01

    Brainstorm

    Ideas come from everyday friction, support tickets and gaps competitors leave open — filtered down to what a small team can actually ship in weeks.

  2. 02

    Validate

    ASO keyword volume, competitor CPI benchmarks and monetization fit (IAA or subscription) are checked before a single screen is designed.

  3. 03

    Design & prototype

    The one core flow is wireframed first. Store icon, screenshots and onboarding are drafted alongside the UI, not bolted on afterward.

  4. 04

    Build

    A lean MVP goes together in weeks, with analytics, MMP and ad SDKs wired in from the first build so real signal starts on day one.

  5. 05

    Test

    Small-budget UA campaigns on Meta and Google check CPI, retention and early revenue before any wider spend is committed.

  6. 06

    Launch & measure

    The app goes public. D0/D1 IAA revenue and retention then decide whether it scales, gets reworked, or gets sunset.

Studio

A small team, a lot of apps.

Runapplab is a lean studio built around one loop: spot a small, real problem, ship the smallest app that solves it, then let the data decide what happens next.

Every app is designed for one job, tested with real ad spend, and kept only if it earns its place in the portfolio.

IAA & subscriptions Meta & Google Ads SEA · LATAM · MENA
  • One job per app

    Every app solves a single problem well instead of many problems poorly.

  • Ship in weeks, not quarters

    Small releases mean faster answers about what's worth building further.

  • Design for the store, not just the demo

    Icons, screenshots and onboarding are treated as core product, not marketing afterthoughts.

  • Measure everything, early

    Revenue and retention data guide the roadmap from the first week of launch.

Contact

Building your next app? Let's talk.

Whether it's a new idea or an app that needs a second look, Runapplab is happy to hear about it.